FBA

E‑commerce Fulfillment, Warehousing

Why Cost Per Order (CPO) Is the Most Important Metric in 3PL — and How It Helps Businesses Plan Better

Cost per order (CPO) does. By rolling every fulfillment expense into a single number tied to the unit that actually generates revenue — the order — CPO becomes the clearest lens through which to evaluate a 3PL relationship, price products, and plan for growth. Here’s why it deserves to be the headline metric on every fulfillment dashboard, and how businesses can use it to plan smarter.

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